Snoop Dogg Launches New Jewelry Line “Lovechild”

Snoop Dogg is closing out an eventful year with one final project—a jewelry line. The iconic rapper and entrepreneur is teaming up with Metal Alchemist and Gamma to release Lovechild, a collection of rings, bracelets, and chains, all featuring his signature style.

The name of the collection, Lovechild, was carefully chosen to reflect Snoop’s message of positivity in a world often filled with negativity and division.

“I chose to name the collection Lovechild because I felt like the world is so full of anger and negativity and division, and I know that I lead with love,” Snoop told The Hollywood Reporter. “The news is quick to bring you bad news, so we are stepping in with a whole new force of love.”

The rapper emphasized the deeper meaning behind the name, saying, “Lovechild is a child created from love. I’m choosing to lead with love… for the child that still lives within me, for the child that lives within everyone.

I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.”

The Lovechild collection will debut on December 6, exclusively at Reeds 57 locations and online at reeds.com. It will also be available on Snoop’s own website, Snoop.Love.

The first release will include a range of items, such as the Broadus Ring, named after Snoop’s last name, as well as Cuban link chains and other signature pieces designed to appeal to a wide audience.

With Lovechild, Snoop Dogg is adding another layer to his legacy, offering fans a chance to wear a piece of his positive vision for the world.