Black Elites

Founders. Startups. The making of enduring companies.

Playbooks, teardowns and interviews from the operators building the next generation of category-defining brands.

In Entrepreneurship

Aaron Pierre is Proof You don’t Need to Shout to be Heard

There’s a scene early in Rebel Ridge where Aaron Pierre says almost nothing, and somehow that’s the whole point. In an industry that rewards loud — green screens, rapid dialogue, constant...

Maya Boyd’s Unusual Career Strategy: Say Yes, then Learn Fast 

Maya Boyd was a ballet kid. Never done a musical in her life. Then she jumped into musical theatre almost on a dare, landed on Broadway before she even graduated, took over a title role a few months...

Meet Laila Edwards: The First Black Woman to Ever Skate for Team USA at the Olympics

Clock ticking. Two minutes, four seconds left on the arena board in Milan, and gold was walking right out the door. Down 1–0 against Canada in the championship round, Team USA pulled their goalie...

Rihanna’s Fenty Strategy Was Simple: Fix the Product, Not the Marketing

Here’s the thing about Fenty Beauty: it’s not really a celebrity-brand story, even though everyone wants to file it under that. Sure, celebrity got people to look. But looking...

Never Repeat Your Best Work: A Career Lesson From Kendrick Lamar

Kendrick Lamar grew up on welfare, food stamps, and Section 8 housing. His mom actually sat him down as a kid to explain how the Housing Authority worked. But here’s what sets Kendrick apart: he...

Jay-Z’s $2.8 Billion Fortune Was Built on One Question: What Should I Own?

In the mid-1990s, there was a fairly standard route into the music business: get signed, let a record label fund and distribute your music, and hope it could get you in front of a national audience...

Don Peebles Doesn’t Compete for Deals. He Finds the Ones No One Else Can See.

June 1996. Don Peebles is standing in front of a 417-room ruin at the dead end of Ocean Drive, and he’s about to bid on it with money he doesn’t fully have secured, in a city where...

The World Saw a Soccer Ball. Jessica O. Matthews Saw an Energy Platform

Jessica O. Matthews had a celebrated invention, media attention, and a compelling social-impact story. Then she spent $150,000 raised from friends and family on an effectively unusable prototype: a...

Jewel Burks Solomon Turned a Funding Struggle into a $125 Million Investment Platform

Raising capital nearly broke Jewel Burks Solomon. She was a Black founder trying to get into rooms that weren’t built for her, watching good companies get passed over because investors...