Could Hailey Bieber Lose Part of Her Billion-Dollar Rhode Brand If She and Justin Split?

Let’s be honest, if you’d told anyone a few years ago that Hailey Bieber would build a skincare brand worth a cool billion dollars, they might have called you a dreamer. But here we are. Rhode, the minimalist beauty line she started in 2022, just got snapped up by e.l.f. Beauty for up to $1 billion. Hailey’s on top of the world, right?

Well, yes! but as with most things in life (and Hollywood), the story isn’t quite that simple.

Here’s where things get interesting. Hailey married Justin Bieber back in 2018, long before Rhode was a thing. And apparently, the two lovebirds never signed a prenup or a postnup. Enter: the legal experts, who are all buzzing about what this billion-dollar deal could mean if the couple ever calls it quits.

“Unless there’s some airtight legal paperwork, Justin could have a real shot at a piece of that Rhode fortune,” says LA attorney Jamie E. Wright. “Even if he didn’t have anything to do with the brand, California’s rules around marriage and money can be wild.”

So, while Hailey’s brand is raking in the cash (more than $212 million in sales before the e.l.f. buyout!), it turns out that “what’s mine is yours” hits different when there’s an empire at stake.

Let’s give credit where it’s due. Hailey didn’t just slap her name on some lotions and call it a day. She poured herself into Rhode, and fans noticed. The brand’s simple style and high-quality formulas have won over millions, not just beauty bloggers, but big-league investors too.

The new deal means Hailey’s staying at the creative helm, dreaming up what’s next for Rhode. It also means a future full of boardrooms and business calls, not just selfies and skincare routines.

Just when you thought the Biebers couldn’t be in the headlines any more, along came baby Jack Blues Bieber. He won’t change how the brand is split up, but if lawyers ever do get involved, having a kid can influence what “fair” looks like when it comes to child support and lifestyle.

California also has this rule: stay married ten years, and spousal support could last a lifetime. Hit the exit before then, and it might be a different story. No wonder people are paying attention.

Through it all, Hailey’s stayed focused, even as rumors about Justin’s own finances (think canceled tours and big catalog sales) swirl. She’s proving to anyone watching that she’s not just famous for being famous—she’s a smart, tough businesswoman who knows how to play in the big leagues.