Most people in corporate America play it safe. You protect the brand that’s already winning. You don’t volunteer for the mess. Bozoma Saint John did the opposite, over and over. She helped revive Pepsi’s music strategy. She took the marketing…
For decades, sports worked on an unwritten rule: teams held the power, players took what they were offered. Free agency loosened that grip a little, sure. But most agents still just fought for bigger paychecks. They rarely helped clients think…
When Ellison stepped in as CEO back in July 2018, Lowe’s was making money, but it was all over the place. Home Depot was beating them on sales. Core retail tech was falling behind. Activist investors at D.E. Shaw were…
Retail has a returns problem. A massive one. In 2024, American shoppers sent back roughly $890 billion worth of items. Apparel accounts for a disproportionate share of those returns, driven largely by uncertainty over fit and sizing. Most brands just…
For decades, bone marrow transplants have depended on living donors. The problem is that suitable matches are scarce, leaving thousands of patients waiting each year, and many never receive a transplant. Kevin Caldwell looked at that and thought: this doesn’t…
