Slutty Vegan Expands to Atlanta and D.C. Through New Franchise Agreements

Slutty Vegan, the plant-based restaurant brand founded by Aisha “Pinky” Cole Hayes, is growing with new franchise agreements in Atlanta and Washington, D.C. This marks an important step in the company’s long-term growth plan. The announcement comes at a crucial time as the brand works to strengthen its business model while staying true to its mission of creating economic opportunities and changing how people view plant-based dining.

The expansion involves new franchise locations in two key markets. Atlanta is the birthplace of Slutty Vegan and remains central to its identity. Washington, D.C., offers a market that aligns culturally and has a rising demand for innovative food concepts.

New Franchise Partners Bring Valuable Experience

The latest franchise agreements focus on experienced operators to drive the expansion forward.

In Atlanta, Khadejah Davis and Jamel Douglas will open and manage a new Slutty Vegan location. The two already run several Juici Patties, a well-known Jamaican fast-food brand, giving them solid experience in restaurant management and franchise growth. Their role is particularly noteworthy as they will be the first official Slutty Vegan franchise owners in the brand’s hometown.

In Washington, D.C., Brandi Forte will lead the development efforts. Forte has years of franchising experience and a strong history of growing consumer-facing businesses, making her a smart choice to introduce Slutty Vegan to the capital.

According to reports, Cole Hayes stressed that the selection process was very deliberate.

“I was intentional about partnering with operators who understand our business and the culture,” she said in a company statement.

Her approach reflects a broader philosophy that has guided the brand since its start: growth should not sacrifice authenticity.

More Than Burgers: Building a Legacy Through Ownership

For Cole Hayes, the franchise expansion goes beyond just adding new restaurant locations.

“Atlanta is where Slutty Vegan was born, and we’re planting deeper roots here while establishing our presence in D.C.,” she said. “This is bigger than the burgers. We’re creating opportunity, legacy, and proving what’s possible when you never give up.”

That message connects strongly because Slutty Vegan has always aimed to be more than just a food business. Since starting in Atlanta in 2018, the company has become one of the most recognizable Black-owned restaurant brands in America. What began as a food truck operation grew into a national chain known for its bold branding, plant-based menu, and community-focused mission.

The brand has drawn in investors, celebrities, and customers who view it as both a cultural movement and a success story. Its ability to make vegan food appealing to mainstream audiences has changed how many Americans think about plant-based dining.

A Defining Moment for Slutty Vegan

The announcement comes after a tough period for the company.

Earlier this year, Cole Hayes filed for Chapter 11 bankruptcy protection as part of a plan to reorganize debts and stabilize operations. This filing followed a restructuring period when she temporarily lost ownership of the business before regaining control and starting what many see as a new phase for the brand.

Instead of slowing down, the company has adopted a franchise model that allows for growth while easing some financial pressures tied to company-owned locations. Industry experts view franchising as a way for restaurant brands to grow effectively by utilizing the expertise and resources of local operators.

The agreements in Atlanta and Washington are the first significant signs of that strategy taking shape.

Why the Expansion Matters

The importance of this announcement goes beyond Slutty Vegan itself.

Black-owned restaurant brands often struggle to achieve national scale, especially in the competitive quick-service dining market. By expanding through franchising, Slutty Vegan is creating paths for entrepreneurship while showing how culturally rooted brands can grow without losing their identity.

This move also highlights the increasing impact of plant-based dining in the United States. Consumers are looking for alternatives that blend flavor, convenience, and lifestyle choices. Slutty Vegan’s success suggests that the future of plant-based food may rely as much on culture and community as it does on nutrition.

With new franchise partners on board, a refreshed business strategy, and a determined founder ready to lead the next chapter, Slutty Vegan’s expansion into Atlanta and Washington, D.C. stands for more than just growth. It showcases that resilience, innovation, and community-centered entrepreneurship are at the heart of one of America’s most recognizable Black-owned food brands.

Frequently Asked Questions

Who founded Slutty Vegan?
Slutty Vegan was founded by Aisha “Pinky” Cole Hayes in Atlanta in 2018.

Where is Slutty Vegan expanding in 2026?
The company has signed franchise agreements for expansion in Atlanta, Georgia, and Washington, D.C.

Who are the new franchise operators?
Khadejah Davis and Jamel Douglas will lead the Atlanta location, while Brandi Forte will oversee development in Washington, D.C.

Why is the expansion significant?
The move marks a major milestone in Slutty Vegan’s franchise growth strategy and shows the brand’s continued progress after recent restructuring efforts.