Reggie Fils-Aimé Didn’t Try to Beat Nintendo’s Rivals. He Expanded the Market
When Reggie Fils-Aimé joined Nintendo of America in 2004, the company was getting left behind. Sony’s PlayStation 2 and Microsoft’s Xbox dominated the console wars, and Nintendo’s GameCube had sold about 21.7 million units. PS2 moved over 155 million. That’s…