Trump Launches New Fragrance Line, Features Viral Photo with Jill Biden
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President-elect Donald Trump has introduced a new fragrance line for both men and women, celebrating his victory in the recent election.
The launch includes a controversial advertisement featuring a viral photo of Trump and First Lady Jill Biden at the Notre Dame Cathedral’s reopening in Paris.
The ad, which appeared on Trump’s social media platform Truth Social, shows Biden smiling at Trump during the event, accompanied by the tagline, “A fragrance your enemies can’t resist.” Trump enthusiastically described the perfumes and colognes, named “Fight, Fight, Fight,” as emblematic of “us WINNING.”
The fragrance line was unveiled as Trump attended the Notre Dame ceremony alongside global dignitaries, including French President Emmanuel Macron, Ukrainian President Volodymyr Zelenskyy, and Britain’s Prince William.
Notably absent was President Biden, who cited a scheduling conflict for missing the event that marked five years since the cathedral was damaged by fire.
Amid the fragrance launch, social media buzzed when Jill Biden was spotted wearing a red pantsuit on Election Day, a color typically associated with the Republican Party, sparking rumors and jokes online about her voting preferences.
Tensions appeared visible between Jill Biden and Vice President Kamala Harris, Trump’s 2024 electoral opponent, during a Veterans Day event. Observers noted Biden’s seemingly cold demeanor towards Harris, fueling speculation of a rift within the Democratic Party.
Trump’s new fragrance website touts the “Fight, Fight, Fight” collection as designed for “Patriots who never back down.” The site describes the scents as a “rallying cry in a bottle” that embody “strength, power, and victory.”
The packaging features an image of Trump with a raised fist, referencing a dramatic incident at a rally in Pennsylvania where an assassination attempt against him resulted in casualties.
Starting at $199, the perfumes and colognes are marketed with a buy-one-get-one-half-off promotion, with two of the fragrances reportedly already sold out. Trump promotes these as ideal Christmas gifts, encouraging supporters to visit his website for purchases.
This product launch follows other branded items sold by Trump during his presidential campaign, including themed Bibles and high-end sneakers.