Black shoppers make up 11.1% of spending in the American beauty market. Black-owned brands get 2.5% of the industry’s revenue back. And McKinsey found Black consumers are three times more likely than other shoppers to be unhappy with the hair,…
Black households now account for an estimated $272 billion in discretionary spending. That proves market significance. It does not reveal who owns the companies converting that demand into equity — and the difference is where the power sits. The Half She Cannot…
Black consumer spending power in the United States is expected to exceed $2 trillion in 2026. This is a significant economic milestone that is changing how brands, retailers, advertisers, and policymakers interact with one of America’s most influential consumer groups.…
The textured haircare brand is taking scalp education directly to shoppers with a new experiential retail concept built around confidence, care, and community. In an era when beauty consumers demand more than just products on shelves, SheaMoisture is stepping into…
