The Black-Owned Fashion and Lifestyle Brands You Need to Be Following
February 21, 2024
Black-owned brands – not only fashion and lifestyle, do not get the credit they deserve. According to a recent survey carried out by Brand Africa to identify the 100 most admired brands in Africa, only 13% were African-owned brands. The survey was based on data collected across 25 countries spanning the five economic regions of […]
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Kanye West’s Super Bowl Ad: 10 Powerful Marketing Lessons Every Entrepreneur Should Learn
February 20, 2024
Kanye West’s Super Bowl ad, a commercial crafted entirely on an iPhone with a $0 production budget, has become a case study in innovative marketing. This bold move not only saved costs but also generated a staggering 284,357 orders for Yeezy, totalling $19.3 million in sales in less than 24 hours. The ad’s success challenges […]
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