Snoop Dogg has had a busy summer. The rapper, actor, author, and talk show host is currently working as an NBC News correspondent at the 2024 Olympics in Paris. Despite his packed schedule, the D-O double G found time to announce his latest business venture: bringing his Smoke Weed Every Day (S.W.E.D.) brand to Amsterdam.
The new two-floor establishment is a coffee shop offering a variety of THC-infused products. It will also feature exclusive strains of smokeables, edibles, and other cannabis lifestyle accessories.
“Amsterdam has always embraced cannabis, and so have I,” Snoop Dogg said in a news release. “It’s only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time.”
Located on Marnixstraat Street, a prime area known for its tourist attractions and bustling nightlife, S.W.E.D. will provide a sitting area on the ground floor where customers can socialize and consume their purchases.
Snoop Dogg opened his first S.W.E.D. store in Los Angeles in July 2024. Situated on W. Centinela Ave, near LAX airport, the dispensary offers various cannabis strains, edibles, topicals, and accessories, and also provides delivery services for the greater Los Angeles area.
In 2023, Snoop Dogg launched Death Row Cannabis with fellow rapper Berner. This line features products dedicated to the late rapper 2Pac. According to Snoop, it was 2Pac who gave him his first blunt.
“That first blunt sparked a friendship that ran deep,” Snoop said in a 2023 press release. “We’ll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.” S.W.E.D. Amsterdam will officially open its doors to the public on August 1, 2024.
