Long before Air Jordans became a global phenomenon, a young Michael Jordan was on the verge of joining Adidas. A recently resurfaced clip sheds new light on how a promising basketball star’s footwear allegiance almost went in a very different direction. In an archival video shared by The Basketball Network, Jordan candidly recounts his early […]
Adidas reported a loss for the year 2023, attributing it to the fallout following the termination of its collaboration with Kanye West. This collaboration, which ended in late 2022 due to controversies sparked by West’s social media posts, had been responsible for the successful Yeezy line of trainers. The termination left Adidas facing a significant […]