LeBron James didn’t announce the end of an era. He announced a bottle. After days of speculation around a cryptic teaser labeled “The Second Decision,” the Los Angeles Lakers star revealed on Oct. 7 that the buzz was about his latest collaboration with Hennessy—not retirement. In a promo that cheekily mirrors his 2010 special The […]
LeBron James has ignited a fresh wave of speculation about his future after teasing “#TheSecondDecision” in a social video slated for Monday, Oct. 7 at 12 p.m. ET. LeBron, the 40-year-old Los Angeles Lakers star is set to begin his record 23rd NBA season, and the cryptic clip—styled as a nod to his 2010 “The […]
A photograph of LeBron James, his longtime business partner Maverick Carter, and Nikola Jokić’s influential agent, Miško Ražnatović, has reignited speculation over the development of a rival international basketball league. The image, shared by Ražnatović on social media, shows the trio aboard a yacht with the cryptic caption: “The summer of 2025 is the perfect […]
NBA icon LeBron James and tennis sensation Naomi Osaka are teaming up off the court and off the field for a new docuseries that peels back the curtain on what sports stars do when the spotlight is off. The project, titled Off Day, is a collaboration between James’ athlete storytelling platform Uninterrupted, Osaka’s Hana Kuma […]
NBA icon LeBron James has teamed up with Swiss luxury watchmaker Richard Mille to unveil an exclusive timepiece, which the Los Angeles Lakers forward debuted at Fanatics Fest in New York. The collaboration marks the latest in a series of high-end ventures for the basketball star, who recently crossed billionaire status. James showcased the watch […]
