The Business Model Behind Walker & Company Explained
What is Walker & Company’s Business Model? Walker & Company operates on a straightforward but impactful idea: personal care products should cater to people of color from the beginning, not as an afterthought. Founded by Tristan Walker in 2013, the company gained fame with Bevel, a grooming brand aimed at men with coarse or curly […]
Tristan Walker’s Biggest Entrepreneurial Challenges and How He Overcame Them
Who is Tristan Walker? Tristan Walker is one of the leading Black entrepreneurs from Silicon Valley’s consumer-tech era. He founded Walker & Company Brands in 2013 and created Bevel, a grooming brand aimed at Black men and individuals with coarse or curly hair. In December 2018, he merged the company with Procter & Gamble. As […]
How Tristan Walker Built Walker & Company Into a Groundbreaking Brand
Tristan Walker did not create Walker & Company because the world needed another razor brand. He built it because one of the largest consumer markets in America was being overlooked. For years, Black men with coarse or curly hair went into grooming aisles and found products that rarely addressed their real shaving issues. Razor bumps, […]