Beyoncé Wins First Primetime Emmy for Netflix ‘Beyoncé Bowl’ Halftime Show

Beyoncé has secured her first Primetime Emmy Award, winning for costume design in her Western-themed “Beyoncé Bowl” halftime performance, which streamed on Netflix during the NFL’s Christmas Day game.

The Television Academy announced the honour on 12 August as part of its juried categories, with Beyoncé and her creative team — Shiona Turini, Erica Rice, Molly Peters, Chelsea Staebell, and Timothy White — recognised for Outstanding Costumes for a Variety, Nonfiction or Reality Program.

Panels of industry professionals select winners in juried categories without formal nominees. Awards will be presented at the Creative Arts Emmys in Los Angeles next month.

The victory follows 10 previous Emmy nominations without a win and brings the 35-time Grammy winner closer to EGOT status. She now requires only an Oscar and a Tony to join the elite group of performers who have won all four major US entertainment awards.

The 13-minute halftime show, staged in Beyoncé’s hometown of Houston, featured performances of “16 Carriages,” “Blackbird,” and “Ya Ya” from her Cowboy Carter album. More than 500 performers took part, including Post Malone and her daughter, Blue Ivy Carter, in a production celebrating Black Southern and Western heritage.

Netflix reported that the special drew a peak audience of 27 million viewers during the game and more than 50 million additional streams within 10 days. The hashtag #BeyonceBowl trended higher than #Christmas on X (formerly Twitter).

Beyoncé is also nominated in two further categories at the upcoming Creative Arts Emmys — Outstanding Variety Special (Live) and Outstanding Directing for a Variety Special. Her husband, Jay-Z, is nominated as an executive producer for Kendrick Lamar’s Super Bowl halftime show, which competes in the same variety special category.

The Emmy win reinforces Beyoncé’s position as a creative force both on stage and behind the camera, marking another milestone in a career defined by record-breaking achievements and cultural influence.