Meet Peter Iwuh, the Black Visionary Behind the First Black-Owned NIL Marketing Agency

In the fast-changing world of sports marketing, few names embody innovation, representation, and grit like Peter Iwuh. At a time when the Name, Image, and Likeness (NIL) movement is transforming the economics of college athletics, Iwuh has emerged as a powerful voice for overlooked and underrepresented athletes.

Early Life and Education

Iwuh’s journey began at Morgan State University, one of America’s most respected Historically Black Colleges and Universities (HBCUs). While excelling academically, he also immersed himself in the world of communications and brand development.

His passion and determination were soon recognized, he was named HBCU Student of the Year by PRNews, a signal of his growing impact even before graduation.

Founding Tykoon Sports

In 2021, at the dawn of the NIL era, Iwuh founded Tykoon Sports, widely recognized as the first Black-owned NIL marketing agency. The agency was built on a bold mission: to ensure that student-athletes at smaller schools and from marginalized communities could access the same opportunities as high-profile stars.

Tykoon’s model goes beyond simply securing sponsorships. It focuses on storytelling, brand building, and sustainable marketing strategies, equipping athletes with the tools to become more than players, they become marketable personalities with long-term earning potential.

Under Iwuh’s leadership, Tykoon has secured over 200 brand partnerships across industries. Collaborations have included global names like CVS, NBC Sports, and Ruffles, as well as campaigns spotlighting athletes who might otherwise have been overlooked.

His work has also intersected with boxing champions such as Claressa Shields and Devin Haney, further extending Tykoon’s influence into the professional sports world.

Beyond partnerships, Tykoon has built a reputation as a company that champions equity in sports business. By intentionally focusing on underrepresented athletes, it provides access to deals that can change both personal finances and community narratives.

Launching Tykoon AI

Never content with the status quo, Iwuh recently launched Tykoon AI, an ambitious platform designed to scale his mission. By leveraging artificial intelligence, the platform aims to connect athletes and brands more efficiently, automate deal-matching, and expand NIL opportunities to thousands who may not have direct access to traditional agencies.

This innovation underscores Iwuh’s belief that technology can democratize access to resources once reserved for a privileged few.

Professional Background

Before launching his own agency, Iwuh sharpened his skills at major corporations, taking on roles in marketing, PR, and social media with companies like Sony Music Entertainment, Disney, and Meta.

These experiences gave him a front-row view of how global brands operate, and he has adapted those insights to help student-athletes build scalable personal brands.

For Iwuh, Tykoon is not just a business, it is a movement. His mission is rooted in creating pathways for the next generation of Black and minority athletes, ensuring that talent and drive, not just visibility, determine access to opportunity.

As the NIL landscape evolves, Peter Iwuh is poised to remain a thought leader, innovator, and advocate for equity. With Tykoon Sports and Tykoon AI, he is redefining what athlete representation looks like in the 21st century—where inclusion, technology, and storytelling converge to create lasting impact.