Usher Joins Ralph Lauren as Face of New York-Themed Fragrance

Announced July 16, the collaboration sees Usher sporting Ralph Lauren classics while singing and dancing to his rendition of Frank Sinatra’s “New York, New York”, a nod to the city’s enduring cultural legacy.

Music superstar Usher is stepping into the spotlight as the new face of Ralph Lauren’s latest fragrance, channeling the bold energy and timeless elegance of New York City. The R&B icon fronts the campaign for Ralph’s Club New York eau de parfum, a scent that pays tribute to the city’s legendary nightlife and vibrant style.

“To have a fashion house that curates elevated, sensual style and embodies the organic lifestyle of New York City, it gave me a chance to represent something that truly captures where I am in life,” Usher told L’Officiel. “It’s an honor to be an icon for such an iconic brand.”

Born in Chattanooga and raised in Atlanta, Usher’s musical journey began with his 1994 debut. But it was his breakout 1998 album, My Way, recorded in New York, that cemented his status as an R&B legend.

The city’s energy and creative spirit inspired his latest campaign, mirroring Ralph Lauren’s own Manhattan roots dating back to 1967.

“I started my career in New York City, so it was special to come back and reimagine that timeless energy for this campaign,” Usher said.

Drawing from the city’s rich tapestry,from the Harlem Renaissance to Studio 54 and the relentless hustle of day and night, Usher and Ralph Lauren crafted a campaign that embodies Black excellence and NYC’s unique allure.

“We created an immersive experience that captures the journey of success and the essence of, ‘If you can make it in New York, you can make it anywhere,’” Usher added.

Ralph’s Club New York eau de parfum is now available both online and at Macy’s, inviting fragrance fans everywhere to step into the unmistakable spirit of the city that never sleeps.