50 Cent Says Goodbye to Starz as Network Struggles With Subscriber Losses

Rapper and television producer 50 Cent has signaled the end of his turbulent relationship with Starz, responding to the network’s latest financial report with a blunt farewell.

In its second-quarter 2025 earnings, Starz reported a drop in streaming subscribers from 13.4 million to 12.2 million. Domestic linear subscribers also fell by 410,000 to 17.6 million. Shortly after the report was released, 50 Cent posted, and later deleted, a message on social media aimed at the network: “It’s not that hard to say goodbye. Bye.”

The rapper, born Curtis Jackson, has long had a contentious relationship with Starz, despite delivering hit series such as Power and BMF. Starz CEO and President Jeffrey Hirsch cited the “underperformance” of BMF’s latest season as one reason behind the company’s disappointing results.

While Starz grapples with shrinking subscriber numbers, 50 Cent is expanding his own entertainment ventures. Last year, he opened G-Unit Film and Television Studio in Shreveport, Louisiana, repurposing a previously unused facility. He also launched the Humor & Harmony Festival in the city, which featured a temporary “G-Dome” venue.

Following the festival’s success, Jackson has pledged to construct a permanent G-Dome by next year. His advisor, Orville Hall, informed the Caddo Parish Economic Development Committee on August 18 that construction is already in motion.

Shreveport officials have confirmed the festival will return in March 2026, further cementing Jackson’s growing footprint in the city.

For Starz, however, the split with one of its most high-profile creators underscores the challenges facing the premium cable network as it navigates subscriber losses and increased competition in the streaming market.