Kanye West’s Super Bowl ad, a commercial crafted entirely on an iPhone with a $0 production budget, has become a case study in innovative marketing. This bold move not only saved costs but also generated a staggering 284,357 orders for Yeezy, totalling $19.3 million in sales in less than 24 hours. The ad’s success challenges […]
Approximately six in ten Black adults in the United States believe that supporting Black-owned businesses is a highly effective strategy for promoting equality, as per a Pew Research Center survey. Despite a growth in the number of Black-owned businesses in recent years, they still only represent 2.4% of all employer-firm owners in the U.S.. In […]
In the spirit of black history month, there is a growing desire within the black community and among its allies to support a wider range of Black-owned businesses. Hence, New York-based comedian Jon Laster launched Blapp, designed to simplify the process of finding Black-owned businesses and services across the United States. The Genesis of Blapp […]
In a harrowing event that has shocked many, Cocoa Brown’s Georgia house burned down, leaving the renowned actress and her young son in a dire situation. The fire, which erupted in Fayetteville, GA, has not only destroyed a home but has also ignited a wave of support from the community. The incident is believed to […]
Wall Street, the financial heartbeat of the world, has long been a symbol of wealth, power, and influence. Historically dominated by a homogeneous group, the landscape is gradually evolving to reflect a more diverse array of talents and perspectives. Who are the powerful blacks on Wall Street? In recent years, the rise of black professionals […]
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