Hennessy Debuts New “Made for More” Campaign with Teyana Taylor and Damson Idris

Hennessy has just rolled out its fresh campaign, “Made for More,” starring Teyana Taylor and Damson Idris. The campaign aims to showcase the versatility of Hennessy through five quirky mixing films and accompanying cocktails, proving that Hennessy can elevate any drink or occasion.

To shake up perceptions and highlight the mixability of their cognac, they teamed up with creative agency Wieden+Kennedy Amsterdam. 

Taylor and Idris, both known for their diverse talents, were chosen to embody the brand’s multifaceted nature seamlessly.

Taylor, known for her roles in various fields including acting, singing, and dancing, brings her vibrant energy to the campaign. “I’m excited to partner with Hennessy to create fresh, bright cocktails,” says Taylor.

Idris, on the other hand, adds his charm and wit to the mix, reminiscing about his personal connection with the brand. “Working with Hennessy is like magic,” he shares.

Directed by Andreas Nilsson, the films feature Taylor and Idris putting their spin on classic cocktails with Hennessy. Accompanying these visuals are striking photographs by Micaiah Carter, enhancing the campaign’s appeal.

Accompanying iconic visuals are captured by the highly accomplished photographer Micaiah Carter – who was featured in Saatchi Gallery’s The New Black Vangard – bringing his experience of fashion and street photography to help reintroduce the brand.

With the imagery rolling out worldwide in cities such as New York, Miami, Los Angeles, London, and Berlin that celebrate the finished drinks, Carter comments, “Partnering with Hennessy and W+K for this campaign alongside Teyana Taylor and Damson Idris has inspired me immensely.

Together, we’ve created immersive worlds that seamlessly blend culture with the essence of Hennessy. It’s a collaboration that visually captivates and resonates deeply with the spirit of this next era.

I’m truly honored to have brought this vision to life. It is one of my favorite collaborations yet.” The campaign launches globally today and will pop up during the festival season, with dedicated spaces, starting with the Dreamville Festival.